Every community possesses distinctive social, cultural and traditional values. These values, sometimes, will have universal values and acceptance as their core ideas would have binding perceptual patterns and represent a large extent of groups; apart from their culture-specific values for that specific group. The Sidama People New Year festival, which is celebrated among the people of Sidama is one among the others in this regard. The holiday aside from its cultural values, it serves as a means to propagate peace and love, integrity and solidarity as well as environmental preservation and development. Recently, the, Sidama People New Year festival was organized here in Addis Ababa. Speaking on the occasion Adanech Abeiebe, Deputy Mayor of Addis Ababa City Administration said that Ethiopia has numerous breathtaking historical, cultural and traditional values. These national cultural values should be preserved and used for the tourism sector to gain significant economic value from the