Kabu Coffee has announced plans to market export standard Ethiopian coffee. The company has expanded its investment capital to 10 million birr for this venture.
Kabu is marketing high quality roasted coffee to international and domestic customers according to Aman Adinew company advisor. The company aimed to venture out in this direction from the outset he said.
Kabu strives to carefully control the quality of its ingredients to ensure the quality service promised by its slogan ‘Coffee Redefined’ said Aman.Adding value to Ethiopia’s number one export, coffee, is sure to make the sector more profitable explains Aman. Ethiopia needs to become competitive in the international roasted coffee market dominated by Europeans he said.
Kabu is partnering with a German firm to introduce roasted and instant coffee into the national market. The company believes that coffee roasted and prepared from Ethiopia and not blended with other types of Coffee will be warmly welcomed on the international market said Aman.
The new venture has the potential to open employment opportunities for many and result in the transfer of knowledge into the country as well as earning foreign exchange. Kabu will be establishing a laboratory at its headquarters to train roasters, exporters and coffee quality professionals. The laboratory will also test the consistency and quality of Kabu’s coffee said Aman.
Kabu aims to be involved in all steps of the process in adding value to the product including, farming, milling, processing, roasting and exporting explained Aman.
Kabu is owned by Ethiopian celebrity Aster Aweke.